How does a property without mass reach cut through the sponsorship clutter?Despite being one of many performing arts venues in Washington, D.C., the Shakespeare Theatre Co. has overcome that challenge by taking a strategic approach to identifying prospects and closing deals.Below, Noreen Major, Shakespeare Theatre Co.’s director of corporate giving, shares five field-tested tips on how to win big when you’re small.Know who you are and what you’re not. While it may not have as m...