Looking to add a real-world component to its “What if Everybody Ran” campaign that celebrates running’s ability to inspire positive change, Mizuno in 2014 created a cause platform around which it donated one dollar for every mile run by consumers who downloaded a mobile “baton” app.Consumers passed the baton through social media to build a virtual relay in support of Back on My Feet, a nonprofit that helps the homeless get back on track.In his presentation “Us...