Fueled in part by the ICC Cricket World Cup, sponsorship spending on cricket is expected to total $479 million in 2015, up 3.2 percent from 2014, according to IEG Research.PepsiCo, Inc. and Toyota Motor Corp. are the most active sponsors of cricket in terms of number of deals while automakers are the most active non-endemic category.Global Spending On Cricket Top Countries By Cricket SpendCricket Spend By Region*Includes spend on properties that span more than one market/country.   Mos...