Since taking a deep dive in the college sports waters in 2011 through a partnership with IMG College, Hyundai Motor America has seen a lift in brand perception and purchase consideration among college sports fans.Below, Andrew Giangola, IMG College’s vice president of strategic communications, shares an overview of the college sports platform and some of the success the automaker has seen.Hyundai’s college commitment represents the largest U.S. sports sponsorship in its history.In lo...