When it comes to sponsorship, Hyundai Motor America takes a two-prong approach: Use national media-centric properties to build the Hyundai brand and local properties to let car buyers touch, feel and drive its vehicles. On the brand front, the automaker recently struck a four-year deal to title college football’s Sun Bowl as part of its self-described “big voices in big places” ad strategy, which encompasses traditional and digital media buys around large events such as the NFL...