Bacardi U.S.A., Inc. has stocked its sponsorship portfolio with a wide variety of new partnerships on behalf of its flagship rums. The spirits company has spent an estimated low seven figures this year on several national and regional deals, including a groundbreaking tie with the NBA—the first of the country’s four major pro sports leagues with a sponsor in the spirits category—as well as official spirit of the Black Eyed Peas’ The E.N.D. World Tour. On the regional leve...