The story of San Francisco waterfront attraction Pier 39 and how it resold its wine category this year shows that rightsholders can’t always stick to previously successful sales strategies. Rather it is vital for properties to adapt to changing market conditions in order to protect revenue streams.In late ’08, Pier 39 signed a one-year, category exclusive deal with DeLoach Vineyards. Despite the venue’s efforts to promote on-site sales throughout ’09, the goals the two pa...