Looking to educate consumers about the history, quality and versatility of Puerto Rican rum, the Puerto Rico Industrial Development Co. has ramped up its use of sponsorship over the last half year, with more deals in the works.Pridco’s 62-year-old Rums of Puerto Rico program is charged with promoting the country’s major brands, including Bacardi, Don Q and Ron Llave, and maintaining their market share leadership in the U.S. The sponsorship push coincides with and supports the organiz...