When it comes to Mexico’s big beer brands and sponsorship, the two major players are taking strikingly divergent paths.Grupo Modelo S.A.B. de C.V. last week announced a sweeping, five-year-plus premier-level sponsorship of the ATP World Tour on behalf of Corona Extra, a global multimillion-dollar deal that marks a departure from the brand’s beach-focused, fun-in-the-sun positioning. Meanwhile, the marketers of Tecate have recently renewed U.S. deals in boxing and auto racing and will...