When it comes to sponsorship, Monster Beverage Co. aligns with motorsports, action sports and other types of properties and talent that support it’s “go big” brand positioning. The company’s portfolio includes the Monster Energy AMA Supercross Series, an FIM World Championship; Monster Energy Dub Show Tour presented by Ford; and the Vans Warped Tour. It also has endorsement deals with action sports and motorsports personalities. (For more details, see “Energy Drink...