Like other energy drinks, Pepsi-Cola North American Beverages’ AMP Energy uses sponsorship as a go-to marketing medium to engage fans and gain a platform for retail promotions.But unlike many of its competitors that take a buckshot approach to sponsorship by aligning with myriad properties ranging from motorsports teams to action sports and music, AMP primarily has focused on two partnerships–co-title of Hendrick Motorsports’ Dale Earnhardt Jr.-driven NASCAR Sprint Cup Series e...