Cut-throat competition, expanded service offerings and new branding campaigns have prompted a rash of new local sponsorships on behalf of hospitals and other medical facilities. Those deals range from seven-figure partnerships with pro sports teams to in-kind ties with amateur sports and other types of grassroots events. Recent deals include Manhattan’s Hospital for Special Surgery and the ING New York City Marathon; Sellersville, Pa.’s Grand View Hospital and the Univest Grand Prix ...