Live Sports: Must See, But How?

Live Sports: Must See, But How?

The shift in how audiences consume video content—away from TV screens and to other devices—creates multiple challenges and opportunities for owners and traditional buyers of sports and event broadcast rights, as well as their advertiser and sponsor partners.

Complete with compelling new data and insights, IEG’s latest briefing explores the options for both rightsholders and brands in the new video ecosystem.


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