Insurance Category Update

Insurance Category Update

IEG’s latest in-depth look at one of the most active sponsorship categories examines trends, objectives and spending by the major players in property and casualty insurance.

The report includes marketplace shifts and technology developments that are impacting which audiences are targeted by insurers, and the types of properties these sponsors are interested in partnering with. Plus, detailed analysis of spending, objectives and activation efforts for five key companies: GEICO, Allstate, State Farm, Nationwide and Zurich.


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