Auto Category Update

Autos: A Sponsorship Category Update

IEG’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity.

From the rapid rise of ride sharing to new developments in mobility, these trends are shifting what auto companies want and need from properties–in addition to creating new products and target markets. Including information on 11 companies, the report includes traditional and new objectives, plus details of the portfolios and activation efforts of the five most active auto sponsors.


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