Beverage Stories

Strategy

AB InBev Reviewing Entire Sponsorship Portfolio

AB InBev Reviewing Entire Sponsorship Portfolio

Global procurement office undertakes audit of 300 property partnerships around the world

One-on-One

Why Bacardi Has Mixed Up A Batch Of New Sponsorships

Why Bacardi Has Mixed Up A Batch Of New Sponsorships

Interview with brand director of Bacardi Rums regarding new national and local deals

Selling

No Whining: Attraction Revamps Approach To Category After Losing Vineyard Sponsor

No Whining: Attraction Revamps Approach To Category After Losing Vineyard Sponsor

Pier 39 goes non-exclusive route to attract wineries

Strategy

Rums Of Puerto Rico Orders More Sponsorships

Rums Of Puerto Rico Orders More Sponsorships

Promotion organization expands sports, fashion and arts ties to drive interest in brands and their origin

One-on-One

Pepsi’s New Marketing Direction (And Where You Might Fit In)

Pepsi’s New Marketing Direction (And Where You Might Fit In)

An interview with Pepsi beverages marketing maverick Frank Cooper III

Category Update

What’s Behind Flurry Of Activity From Mexican Import Beers

What’s Behind Flurry Of Activity From Mexican Import Beers

Tecate signs new deals as Corona takes top global tennis position

One-on-One

How Monster Energy Uses Sponsorship To Claw Past Competition

How Monster Energy Uses Sponsorship To Claw Past Competition

Interview with the energy drink’s primary sponsorship decision-maker

One-on-One

Interview With Jeff Filiberto, Senior Brand Manager, AMP Energy

Interview With Jeff Filiberto, Senior Brand Manager, AMP Energy

Future plans and the strategy behind the Pepsi energy drink’s sponsorship program

Who Does What

Energy Drink Sponsorships Still Fueling Targeted Properties

Energy Drink Sponsorships Still Fueling Targeted Properties

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Property Sector Overview

Theme Park and Attraction Sponsors Seek Thrill Of Large Crowds, Sales

Theme Park and Attraction Sponsors Seek Thrill Of Large Crowds, Sales

Property sector profiled as first in a series of property-type snapshots

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