Beverage Stories

College Sports

Quick Hits: Coke Zero and ESPN College GameDay

Quick Hits: Coke Zero and ESPN College GameDay

Sharon Byers, Coca-Cola North America's SVP of sports, entertainment and community marketing, discusses the thinking behind Coke Zero’s partnership with ESPN’s college football preview show

Strategy

Moving Forward: Inside Johnnie Walker’s Formula One Program

Moving Forward: Inside Johnnie Walker’s Formula One Program

Ewan Topping, global marketing manager, Johnnie Walker sponsorship, discusses the evolution and lessons learned from the scotch whisky brand’s long-running partnership with McLaren Mercedes

Sponsor Profile

Inside Dr Pepper Snapple Group’s Evolving Sponsorship Strategy

Inside Dr Pepper Snapple Group’s Evolving Sponsorship Strategy

Cindy Hourigan, DPS vice president of sponsorships, travel & events, marketing capabilities, discusses how the beverage company has moved beyond pouring rights in favor of collaborative ties that provide added value

Beverages

Quick Hits: The Most Active Bottled Water Brands

Quick Hits: The Most Active Bottled Water Brands

Aquafina is the most active sponsor in the bottled water category with Arrowhead Mountain Spring Water a close second

Strategy

Inside PepsiCo’s “One For All, All For One” Sponsorship Strategy

Inside PepsiCo’s “One For All, All For One” Sponsorship Strategy

Food and beverage giant gains marketing efficiencies by leveraging the National Football League and other properties across multiple brands

Strategy

How Carlsberg Is Using Soccer To Support Its Growth Ambitions

How Carlsberg Is Using Soccer To Support Its Growth Ambitions

Carlsberg partners with the Barclays Premier League and doubles down on activation to achieve its goal of doubling profits by 2015

Strategy

How The Coca-Cola Co. Is Using Formula One To Support Its Content 2020 Marketing Strategy

How The Coca-Cola Co. Is Using Formula One To Support Its Content 2020 Marketing Strategy

Beverage giant uses burn Yard Live to disrupt the F1 experience and create content that needs to be shared

One on One

Inside Tito’s Handmade Vodka’s Sponsorship Strategy

Inside Tito’s Handmade Vodka’s Sponsorship Strategy

Nicole Portwood, brand manager, discusses how Tito’s uses music festivals to engage consumers and support brand DNA

Selling

Best Practices: Selling And Managing On-Site Sales

Best Practices: Selling And Managing On-Site Sales

Tips, tactics and trends on making the most out of on-site sales

Beverage

Sparkling ICE Turns On The Sponsorship Spigot

Sparkling ICE Turns On The Sponsorship Spigot

Carbonated beverage uses sponsorship to rejuvenate brand and support national expansion; plans to triple portfolio in 2013

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