Sharon Byers, Coca-Cola North America's SVP of sports, entertainment and community marketing, discusses the thinking behind Coke Zero’s partnership with ESPN’s college football preview show
Ewan Topping, global marketing manager, Johnnie Walker sponsorship, discusses the evolution and lessons learned from the scotch whisky brand’s long-running partnership with McLaren Mercedes
Cindy Hourigan, DPS vice president of sponsorships, travel & events, marketing capabilities, discusses how the beverage company has moved beyond pouring rights in favor of collaborative ties that provide added value
Aquafina is the most active sponsor in the bottled water category with Arrowhead Mountain Spring Water a close second
Food and beverage giant gains marketing efficiencies by leveraging the National Football League and other properties across multiple brands
Carlsberg partners with the Barclays Premier League and doubles down on activation to achieve its goal of doubling profits by 2015
Beverage giant uses burn Yard Live to disrupt the F1 experience and create content that needs to be shared
Nicole Portwood, brand manager, discusses how Tito’s uses music festivals to engage consumers and support brand DNA
Tips, tactics and trends on making the most out of on-site sales
Carbonated beverage uses sponsorship to rejuvenate brand and support national expansion; plans to triple portfolio in 2013