Beverage Stories

Strategy

The Big Bang Theory: How Coke Uses Collisions To Drive Growth

The Big Bang Theory: How Coke Uses Collisions To Drive Growth

Beverage giant combines traditional and nontraditional partnerships to reach new audiences and bring meaning to its brands

Research

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

MillerCoors leads the herd as most active sponsor while banks are the most active category

Sponsor Profile

Inside Budweiser’s Global Music Strategy

Inside Budweiser’s Global Music Strategy

Beverage giant expands music platform with new events, digital content and advertising campaigns

Beverage

IEG Research: The Coca-Cola Co. Is The Most Active Sponsor Of Theme Parks

IEG Research: The Coca-Cola Co. Is The Most Active Sponsor Of Theme Parks

Beverage giant makes a splash with 62 percent of theme parks and water parks reporting a partnership with the company

Activation

How The Forecastle Music Festival Leverages Local Customs To Enhance The Fan Experience

How The Forecastle Music Festival Leverages Local Customs To Enhance The Fan Experience

Music festival works with sponsors to promote products and activities endemic to the Bluegrass State

Beverages

What Does A Woodchuck Do? Sign New Sponsorships

What Does A Woodchuck Do? Sign New Sponsorships

Sponsorship activity in the cider category heats up as dollar sales post 95 percent year-over-year gain

Selling

Pitch Perfect: Pitchfork Secures New Deals

Pitch Perfect: Pitchfork Secures New Deals

Chicago music festival signs new deals with Jim Beam, Beats Music, Chipotle and other companies

Sponsor Profile

Nesquik Refuels Sponsorship Portfolio With Amateur And Pro Sports

Nesquik Refuels Sponsorship Portfolio With Amateur And Pro Sports

Nestlé USA doubles down on sponsorship to promote chocolate milk as a post-exercise drink

New Sponsor

High Brew Coffee Brews Up New Sponsorships

High Brew Coffee Brews Up New Sponsorships

Upstart ready-to-drink beverage sponsors music festivals, food fests and other events to sample product and build buzz

Activation

Heineken USA Builds Equity In Heineken House

Heineken USA Builds Equity In Heineken House

Dutch brewer to take experiential marketing program to at least six events in 2014, up from three last year

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