Beverage Stories

Who Does What

Water Marketers Haven’t Bottled Up Spending

Water Marketers Haven’t Bottled Up Spending

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

New Property Type

Sponsored Communities: A New Development?

Sponsored communities could be the wave of the future; how a Toronto development has secured four founding sponsors

Seeking Deals

The Skinny On Upstart Water Brand’s Sponsorship Strategy

Skinny Water readies national rollout, plans sponsorships in key markets for enhanced water product

In Depth

Setting The Standard: Coca-Cola’s New Approach To Sponsorship

Coca-Cola shares its latest thinking around the acquisition and activation of sponsorship and where the medium fits in the company’s overall marketing strategy

Who Does What

Energy Drink Sponsorship: Much Activity, Little Variety

Energy Drinks: Who does what key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

In Depth

Top Sponsors List: Who Spent What In ’07

Sponsorship’s bigspenders IEG SR’s annual ranking of the largest U.S.-based sponsors

Seeking Deals

Brunton Vineyards Presses Ahead With New Deals

Winemaker finds success with auto racing deals, seeks additional sponsorships to tout new products, retail concept

Strategy

Mandate From New Coors Sponsorship Chief: Integration

Coors goes to market with new sponsorship strategy that aligns national deals with brewer’s overall marketing initiatives

Selling

Team Gets Busy Servicing; Sees Revenues, Renewals Grow

Minor league baseball team invests in servicing staff, sees positive results in revenues and renewals

Trend

Sponsors, Properties Emphasize Little Over Big

Little is the new big as sponsors prioritize targeted opportunities to connect with consumers, see little advantage in generating mass awareness

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