Emerging Category Stories

Emerging Category

New Sponsor Category: Theatrical Productions

New Sponsor Category: Theatrical Productions

Blue Man Group sponsors college athletics to reach new audiences and drive ticket sales

Emerging Category

Fad Or Not, Energy Wristbands Increase Sponsorship Activity

Fad Or Not, Energy Wristbands Increase Sponsorship Activity

Bionic Band, Energy Armor and Performance Balance sign new deals with sports teams and community events

Emerging Category

An Unlikely Partnership: Natural History Museum Sponsors Los Angeles Galaxy

An Unlikely Partnership: Natural History Museum Sponsors Los Angeles Galaxy

Museum uses sports marketing to raise visibility and generate buzz around new dinosaur exhibit

Emerging Category

Utilities Gain Positive Reaction To Sponsorship

Utilities Gain Positive Reaction To Sponsorship

Nuclear energy industry uses sponsorship to educate consumers and lawmakers about the safety and affordability of nuclear power and gain acceptance for new plants

Emerging Category

Discount Providers Flock To Sponsorship; Take Different Approaches

Discount Providers Flock To Sponsorship; Take Different Approaches

More group-buying services are in the market for sponsorship; deals vary depending on structure and ownership

Emerging Category

Role Reversal: More Nonprofits Becoming Sponsors

Role Reversal: More Nonprofits Becoming Sponsors

American Red Cross, Feed The Children and other nonprofits add sponsorship to their marketing toolbox to reach new donors, volunteers, etc.

Emerging Category

Building Managers Find Security In Sponsorship

Building Managers Find Security In Sponsorship

Apartments and office buildings turn to sports and event ties as a way to attract new tenants, reward existing renters

Category Update

Gilt City Goes For Gold With AEG Multi-property Deal

Gilt City Goes For Gold With AEG Multi-property Deal

Online discount provider looks to offer premium experiences to members

Emerging Category

MYPLASH Plans To Make Splash With Action Sports And Music

MYPLASH Plans To Make Splash With Action Sports And Music

Prepaid card brand signs first-time sponsorship with Alli, the Alliance of Action Sports; plans more deals

Emerging Category

HotelPlanner.com Eyes New Business Through Sports Sponsorships

HotelPlanner.com Eyes New Business Through Sports Sponsorships

Group travel service goes after pro and college deals

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