Emerging Category Stories

Emerging Category

Blood Banks Draw New Sponsorships

Blood Banks Draw New Sponsorships

BloodSource inks new deals with California State Fair, ECHL Stockton Thunder and other properties

Emerging Category

Sponsorship In the HVAC Category Heats Up 

Sponsorship In the HVAC Category Heats Up 

Andrews Air Conditioning, York and others ink new deals to build visibility and drive preference

Emerging Category

Hyper-Local Content Sites Home In On Sponsorship

Hyper-Local Content Sites Home In On Sponsorship

AOL’s Patch.com inks new partnership with NBA New Jersey Nets; Yelp expands sponsorship portfolio

Seeking Deals

The Parking Spot Makes Room For More Sponsorships

The Parking Spot Makes Room For More Sponsorships

Near-airport parking provider inks new deals with Colorado State University, NHL New Jersey Devils and the University of Colorado; plans additional ties to build visibility across growing footprint

Emerging Category

Motorola Gets Active On Behalf Of MOTOACTV

Motorola Gets Active On Behalf Of MOTOACTV

Technology giant sponsors ING New York City Marathon and 2012 NYC Half Marathon to promote new fitness device; may partner with other events to reach endurance sports athletes

Strategy

Next-Gen Media Partnerships: Online Content Distributors

Next-Gen Media Partnerships: Online Content Distributors

YouTube aligns with sports teams and other types of rightsholders to enhance advertising packages

Emerging Category

Affresh To Freshen Up Endurance Sports

Affresh To Freshen Up Endurance Sports

Cleaning product uses sponsorship to reach consumers who want their washing machine to go the extra mile

Emerging Category

Online Auction Services Bid On Sponsorship  

Online Auction Services Bid On Sponsorship  

Copart, IronPlanet Motors and others sign deals to build visibility and gain assets to attract new members

Emerging Category

Tattoo Category Inks New Sponsorships

Tattoo Category Inks New Sponsorships

Mainstream acceptance of body art opens the door to a new sponsorship category

Emerging Category

Hot Category: Mobile Payment Providers

Hot Category: Mobile Payment Providers

AmEx sponsors Outside Lands music festival to promote new Serve mobile payment service; other companies expected to sign new deals as the popularity of mobile wallets increases

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