Emerging Category Stories

Emerging Category

Travelers Plugs In New Sponsorships

Travelers Plugs In New Sponsorships

Auto insurer uses sponsorship to promote usage-based product; other players are expected to follow suit as UB products grow in popularity

Packaging

Higher Learning: Colleges Launch Campus-Wide Sponsorship Programs

Higher Learning: Colleges Launch Campus-Wide Sponsorship Programs

University of Washington expands sponsorship beyond sports to maximize revenue and enhance the student experience

Seeking Deals

Rising From The Ashes: blu eCigs Launches Sponsorship Campaign

Rising From The Ashes: blu eCigs Launches Sponsorship Campaign

Electronic cigarette maker partners with RLL Racing IZOD IndyCar Series team and Sasquatch! music festival, with additional deals in the works

Seeking Deals

Taxi Category Hails New Sponsorships

Taxi Category Hails New Sponsorships

Hailo, Flywheel, Uber and other app developers inject new life into the otherwise staid ride share category

Category Update

Energy Companies Charge Up Sponsorship Portfolios

Energy Companies Charge Up Sponsorship Portfolios

FirstEnergy, NRG and others double down on sponsorship to showcase products, reach new customers and advance their brands

Seeking Deals

Wind-up Records Winds Up New Sponsorship Push

Wind-up Records Winds Up New Sponsorship Push

Record label partners with Madison Square Garden to build visibility for artists and drive music sales

Sponsor Profile

No Extra Baggage: Samsonite Gears Up First Music Sponsorship

No Extra Baggage: Samsonite Gears Up First Music Sponsorship

Iconic luggage maker partners with Bonnaroo 365 Tour to build credibility and expand reach in front of 18-to-22 year-old consumers

Category Update

Mobile Payment Providers Expand Sponsorship Portfolios

Mobile Payment Providers Expand Sponsorship Portfolios

PayPal, Square, Isis and others sign new deals to build their brands, educate consumers and build relations with merchants amid a double-digit increase in digital transactions

Seeking Deals

HumanaVitality Gears Up Sponsorship Program  

HumanaVitality Gears Up Sponsorship Program  

Upstart wellness program uses endurance sports and other events to build brand and reward healthy lifestyles

Emerging Category

Greeting Card Companies Stock Up On Sponsorship

Greeting Card Companies Stock Up On Sponsorship

Recycled Paper Greetings, JustWink and others ink new deals to reach young adult consumers and offset declining sales

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