Emerging Category Stories

Category Update

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

Manufacturers and retailers ink new ties ranging from grassroots events to national sports leagues and teams

Emerging Category

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Symphony creates Classically Cannabis music series to access revenue from Colorado’s burgeoning cannabis industry

New Sponsor

How Brabble Is Using Sponsorship To Support Smartphone App

How Brabble Is Using Sponsorship To Support Smartphone App

Smartphone app partners with rock music festivals, EDM conferences and other events to gain critical mass and draw advertiser interest

Emerging Category

Microsoft OneDrive Sponsors Coachella Music Fest

Microsoft OneDrive Sponsors Coachella Music Fest

Growing competition drives new sponsorship activity on behalf of cloud storage services

Healthcare

Blood Banks Crank Up The Sponsorship Spigot

Blood Banks Crank Up The Sponsorship Spigot

BloodSource and Virginia Blood Services expand sponsorship portfolios across motorsports tracks, endurance sports and other properties

New Sponsor

R.J. Reynolds Sponsors SXSW On Behalf Of Vuse

R.J. Reynolds Sponsors SXSW On Behalf Of Vuse

Tobacco powerhouse sponsors music and technology confab to support the national rollout of Vuse electronic cigarette

Healthcare

Washington Health Benefit Exchange Sponsors Sasquatch! Music Festival To Reach Uninsured Consumers

Washington Health Benefit Exchange Sponsors Sasquatch! Music Festival To Reach Uninsured Consumers

With enrollment deadline looming, health care exchange partners with music festival to engage young invincibles

Emerging Category

Esports Expand Into The Mainstream, And Sponsorship Dollars Follow

Esports Expand Into The Mainstream, And Sponsorship Dollars Follow

American Express, The Coca-Cola Co. and Nissan stake their claim to the nascent world of competitive gaming

Selling

Where Your 2014 Sponsors Will Come From

Where Your 2014 Sponsors Will Come From

IEG SR highlights five categories that are expected to expand use of sponsorship in the New Year

Emerging Category

Streaming Audio Services Tune In Sponsorship

Streaming Audio Services Tune In Sponsorship

TuneIn, Spotify, Rdio and others turn up the sponsorship volume to gain a point of differentiation in the hyper-competitive online music category

Displaying results 51-60 (of 122)
 <  2 3 4 5 6 7 8 9 10 11  >