Emerging Category Stories

Emerging Category

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

Personalized health company partners with the San Francisco 49ers and other properties to crowdsource blood and promote genetic testing

Emerging Category

Speakman Uses Sponsorship To Promote Water Conservation

Speakman Uses Sponsorship To Promote Water Conservation

Bath products company partners with Firefly music fest to promote water-saving shower head

Beverages

Sweet Sassafras! Hard Root Beer Taps New Sponsorships

Sweet Sassafras! Hard Root Beer Taps New Sponsorships

Coney Island Brewing, Anheuser-Busch and others double down on sponsorship to promote hard soda offerings

Emerging Category

Digital Health Startups Invest In Sponsorship

Digital Health Startups Invest In Sponsorship

Digital innovation drives new sponsorship activity on behalf of Oscar health insurance and other health technology companies

Healthcare

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

Clinical testing company partners with WNBA New York Liberty, Leadville 100 and Ironman Boulder to promote new service for athletes

Healthcare

All In: Health Insurance Exchanges Sign Up New Sponsorships

All In: Health Insurance Exchanges Sign Up New Sponsorships

Kentucky partners with Forecastle music festival on behalf of Kynect health insurance exchange

Emerging Category

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

Colleges, universities and other academic institutions increase use of sponsorship to promote video game design programs

Emerging Category

Swipe Right: Tinder Partners With Urban Mudder

Swipe Right: Tinder Partners With Urban Mudder

Smart phone dating app partners with inaugural New York City obstacle course event to connect participants in the social sphere

Emerging Category

Delta Faucet Partners With Warrior Dash

Delta Faucet Partners With Warrior Dash

Kitchen and bath product company aligns with obstacle course series to promote products in a relevant setting

Selling

Where To Look For Sponsorship Dollars: The Top 15 Categories

Where To Look For Sponsorship Dollars: The Top 15 Categories

Eyewear brands, wearable technology and other categories sellers should have on their shortlist

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