Emerging Category Stories

New Sponsor

Realtor.com Gives Sponsorship A Positive Appraisal

Realtor.com Gives Sponsorship A Positive Appraisal

Real estate portal uses Oddball Comedy Festival to engage home buyers, with additional deals in the works

Sponsor Profile

How Shopify Is Using Sponsorship To Take Online Shopping Offline

How Shopify Is Using Sponsorship To Take Online Shopping Offline

E-commerce company sponsors ComplexCon pop culture festival to engage small business owners and budding entrepreneurs

Emerging Category

Huggies Cleans Up With The National Football League

Huggies Cleans Up With The National Football League

Diaper brand partners with the Detroit Lions, Miami Dolphins and San Francisco 49ers to draw attention to diaper need

Emerging Category

The Kind Puts Out A Call For Sponsorship

The Kind Puts Out A Call For Sponsorship

Digital publisher sponsors Life is Beautiful music festival to mainstream cannabis culture

Category Update

DirecTV Finds The Time Is Now For Sponsorship

DirecTV Finds The Time Is Now For Sponsorship

Pay TV provider sponsors New York Comic Con on behalf of soon-to-be-launched streaming video service

Emerging Category

Wearable Safety Devices Dial In New Sponsorships

Wearable Safety Devices Dial In New Sponsorships

Wearsafe partners with endurance sports, college athletics and minor league baseball, with additional deals in the works

Emerging Category

Dating Apps Find A Match With Sponsorship

Dating Apps Find A Match With Sponsorship

Dating apps increase use of sponsorship to connect with consumers around running, music and other shared interests

Emerging Category

Hot Category: Financial Technology

Hot Category: Financial Technology

Fintechs double down on sponsorship to build their brands, engage employees and demonstrate technology in action

New Sponsor

IdentoGO Checks Into Sponsorship

IdentoGO Checks Into Sponsorship

Identity solutions firm partners with Forecastle, Watershed and other music festivals on behalf of TSA Pre✔ expedited security screening service

Emerging Category

Airports Ramp Up Sponsorship Activity

Airports Ramp Up Sponsorship Activity

Airports double down on sponsorship as air travel heats up

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