Emerging Category Stories

Emerging Category

Order Up! Food Delivery Companies Call Up New Sponsorships

Order Up! Food Delivery Companies Call Up New Sponsorships

On-demand food delivery companies develop appetite for sponsorship as category experiences double digit growth

Category Update

Milk Companies Increase Sponsorship Activity

Milk Companies Increase Sponsorship Activity

Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline

Emerging Category

Dairy Alternatives Take Root In Sponsorship

Dairy Alternatives Take Root In Sponsorship

Califia Farms, White Wave and others sign new sponsorships on behalf of plant-based beverages

New Sponsor

HomeAdvisor Finds A New Home At Local Events

HomeAdvisor Finds A New Home At Local Events

Home services matchmaker partners with grassroots events that support its corporate culture and provide access to homeowners

Emerging Category

Bike Share Companies Gear Up New Sponsorships

Bike Share Companies Gear Up New Sponsorships

Stationless bike share services join ride share, car share and other peer-to-peer companies using sponsorship

Music Tours

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick-service restaurants, shoe retailers and other categories making their mark on the 2017 music festival circuit

Emerging Category

Car Share Companies Share The Sponsorship Love

Car Share Companies Share The Sponsorship Love

Automakers, auto rental companies and others step up sponsorship to stake their claim in the car share industry

Emerging Category

Direct-To-Consumer Wine Companies Uncork New Sponsorships

Direct-To-Consumer Wine Companies Uncork New Sponsorships

A double-digit increase in DTC shipments drives new activity in the wine category

Emerging Category

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

Law enforcement agency uses endurance sports, country music and college athletics to meet its recruitment goals

Selling

Twelve Categories To Watch In 2017

Twelve Categories To Watch In 2017

Cannabis companies, diagnostic testing services and other categories expected to ramp up sponsorship in the New Year and beyond

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