Emerging Category Stories

Emerging Category

Hot Sauce Brands Spice Up Music, Sports And Events

Hot Sauce Brands Spice Up Music, Sports And Events

Popular brands in growing category step up activity across variety of properties

Emerging Category

There’s A Sponsor For That: App Developers Strike Partnerships

There’s A Sponsor For That: App Developers Strike Partnerships

Some developers of wireless applications want to be more than just vendors to properties; they seek in-kind deals in exchange for sponsorship benefits

Category Update

Energy Utilities Looking To Promote Peak-reduction Programs

Energy Utilities Looking To Promote Peak-reduction Programs

Baltimore Gas and Electric signs NFL Ravens deal to promote new energy savings program

Seeking Deals

Boingo Bounces Into Venue Sponsorships

Boingo Bounces Into Venue Sponsorships

Wi-Fi provider looks to sign more sports facility deals as it expands global hotspot network

Emerging Category

Online K-12 Schools Sign Sponsorships To Educate Consumers

Online K-12 Schools Sign Sponsorships To Educate Consumers

For-profit operators of public and private virtual schools step up event marketing activity

Emerging Category

College Savings Plans Invest In Local Sponsorships

College Savings Plans Invest In Local Sponsorships

State-administered 529 programs sign deals to raise awareness, educate consumers

Emerging Category

Smart Grid Initiatives Should Spur Energy-related Sponsorships

Smart Grid Initiatives Should Spur Energy-related Sponsorships

Providers need to make customers aware of new technologies being rolled out over next few years

Emerging Category

Properties Hope Toning Shoe Spending Has Legs

Properties Hope Toning Shoe Spending Has Legs

Key brands in hot category sign first-time sponsorships

Emerging Category

Education First: Public School District Sponsors Local Events

Education First: Public School District Sponsors Local Events

Milwaukee Public Schools signs deals to combat competition from private educators

Emerging Category

Ray Of Sunshine: Solar Energy Category Heats Up Sponsorship Activity

Ray Of Sunshine: Solar Energy Category Heats Up Sponsorship Activity

Global and local players step up involvement with variety of properties

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