Stories Tagged branded entertainment

Category Update

Inside The Evolving Hotel Category

Inside The Evolving Hotel Category

Hotels increase use of sponsorship to reach millennial travelers and access one-of-a-kind experiences for loyalty program members

Digital Content

Seeing Is Believing: How Philips Is Using Music To Promote Connected Lighting

Seeing Is Believing: How Philips Is Using Music To Promote Connected Lighting

Lighting giant teams with Live Nation to demonstrate the possibilities of Philips Hue connected systems

Beverage

Inside Heineken’s “Dance More, Drink Slow” Campaign

Inside Heineken’s “Dance More, Drink Slow” Campaign

Beverage giant uses responsible drinking as the hook to enter the EDM waters

Digital Content

All In: How Adidas Uses Social Content To Break Through The Clutter

All In: How Adidas Uses Social Content To Break Through The Clutter

Global brand director Thomas van Schaik shares the thinking behind the @Brazuca marketing campaign at the 2014 FIFA World Cup

Sponsor Profile

Emirates Expands Sponsorship Portfolio With Music And Culture

Emirates Expands Sponsorship Portfolio With Music And Culture

Airline extends portfolio beyond large sporting events with Redfest DXB, ChoirFest Middle East and other music and cultural events

Emerging Category

Love At First Sight: PBR Clinches Partnership With Harlequin

Love At First Sight: PBR Clinches Partnership With Harlequin

Bull riding circuit extends presence in publishing world with books that feature PBR content and the likeness of four bull riders

Sponsor Profile

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

Deodorant brand doubles down on basketball, football and soccer to promote products equipped with Motionsense technology

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

Strategy

Straight Up: Inside Smirnoff’s Sponsorship Strategy

Straight Up: Inside Smirnoff’s Sponsorship Strategy

Vodka giant enters Formula 1 and doubles down on music, with digital content playing a starring role

Digital Content

U.S. Army Teams With Live Nation On Digital Content Series

U.S. Army Teams With Live Nation On Digital Content Series

Army embeds two soldiers in OneRepublic tour to highlight STEM-based careers in the armed forces

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