Stories Tagged branded entertainment

Adding Value

Five Tips On Maximizing The True Worth Of Sponsorship

Five Tips On Maximizing The True Worth Of Sponsorship

Meaningful media integration, engaging on-site displays and other ways to add sponsorship value

Digital Content

How Minor League Baseball Is Using Club Content To Drive Fan Engagement

How Minor League Baseball Is Using Club Content To Drive Fan Engagement

MiLB uses social platform to collect and curate content from club influencers, super-fans and players

Digital Content

How Esurance Is Putting A Premium On Social Media Influencers

How Esurance Is Putting A Premium On Social Media Influencers

Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform

Emerging Category

Order Up! Food Delivery Companies Call Up New Sponsorships

Order Up! Food Delivery Companies Call Up New Sponsorships

On-demand food delivery companies develop appetite for sponsorship as category experiences double digit growth

Cause Marketing

How Good Is The New Cool

How Good Is The New Cool

Afdhel Aziz, founder of brand purpose consultancy Conspiracy of Love, explains how brands can make money and do good by harnessing the power of cool

Results

How Vulture Festival Is Seeing Sponsorship Success

How Vulture Festival Is Seeing Sponsorship Success

Pop culture festival renews and expands top-tier sponsors, goes nationwide with inaugural Los Angeles event

Strategy

Inside Audi’s Sponsorship Strategy

Inside Audi’s Sponsorship Strategy

Audi’s Loren Angelo discusses the role sponsorship has played in the automaker’s evolution from an alternative to a challenger brand

Pro Sports

An Insider’s View Of The Esports Landscape

An Insider’s View Of The Esports Landscape

Nathan Lindberg, Twitch director of global esports sponsorships, discusses the similarities between traditional and nontraditional sports properties at IEG 2017

In Depth

How Rightsholders Are Taking Advantage Of Facebook Live

How Rightsholders Are Taking Advantage Of Facebook Live

Properties double down on live stream platform to reach new audiences, test social and mobile-first broadcasts and monetize content

Sponsor Profile

How BBVA Compass Is Using Sponsorship To Bring Bright Futures To Life

How BBVA Compass Is Using Sponsorship To Bring Bright Futures To Life

Bank doubles down on digital content in support of “Banking on a Brighter Future” brand campaign

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