Stories Tagged Music Tours

Strategy

Clorox Launches All-for-One Marketing Strategy

Clorox Launches All-for-One Marketing Strategy

Household products marketer creates dedicated unit to shepherd deals across multiple brands and increase marketing efficiencies

Sponsor Profile

Inside Starwood’s Sponsorship Strategy

Inside Starwood’s Sponsorship Strategy

Vice president of global partnerships Paulo Pena discusses the thinking behind the hotel company’s growing portfolio

Who Does What

Hotel Chains Check Into New Sponsorships

Hotel Chains Check Into New Sponsorships

Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion

One-on-one

A Global Party: Inside Diageo’s Approach To Sponsorship

A Global Party: Inside Diageo’s Approach To Sponsorship

Director of global sponsorships Gary Carey discusses the beverage giant’s two-tier approach to sponsorship, what properties need to do better and other topics

Strategy

American Express Canada To Recharge Sponsorship Portfolio

American Express Canada To Recharge Sponsorship Portfolio

Credit card issuer places more focus on partnerships that offer value-added experiences

Who Does What

Who Does What: Energy Drinks

Who Does What: Energy Drinks

Coca-Cola and PepsiCo retrench, but other players expand portfolios to promote new line extensions and support double-digit growth

Strategy

Grolsch Uses Independent Film To Connect With Creatives

Grolsch Uses Independent Film To Connect With Creatives

Dutch brewery expands year-old Grolsch Film Works initiative to connect with creative professionals and reach new audiences

Who Does What

Candy Makers Unwrap New Sponsorships 

Candy Makers Unwrap New Sponsorships 

Mars, Inc., Jelly Belly Candy Co. and others expand portfolios to engage consumers and build relations with the trade  

Strategy

Bank Of The West Takes Sponsorship Westward

Bank Of The West Takes Sponsorship Westward

Financial services company uses sponsorship to support Go West brand advertising campaign

Adding Value

How An Upstart Culinary Festival Cooked Up New Sponsors

How An Upstart Culinary Festival Cooked Up New Sponsors

Great GoogaMooga whets sponsor appetites by offering packages that enhance the attendee experience

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