Stories Tagged Music Tours

One-on-One

Inside Anheuser-Busch’s Evolving Sponsorship Strategy

Inside Anheuser-Busch’s Evolving Sponsorship Strategy

With a potential acquisition of SABMiller on the horizon, A-B places more focus on unique experiences, ownable platforms and digital content

Healthcare

All In: Health Insurance Exchanges Sign Up New Sponsorships

All In: Health Insurance Exchanges Sign Up New Sponsorships

Kentucky partners with Forecastle music festival on behalf of Kynect health insurance exchange

Emerging Category

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

Colleges, universities and other academic institutions increase use of sponsorship to promote video game design programs

Category Update

Sponsorship In The Coffee Category Perks Up

Sponsorship In The Coffee Category Perks Up

Ground coffee marketers sign new deals to offset competition from single-serve offerings

Apparel

New Balance Brings “Made In USA” To Life Via Experiential Marketing

New Balance Brings “Made In USA” To Life Via Experiential Marketing

Footwear manufacturer uses MiUSA Craftsman Tour to educate consumers about the importance of domestic manufacturing

Healthcare

How Philips Is Using Sponsorship To Promote Health Technology

How Philips Is Using Sponsorship To Promote Health Technology

Dutch electronics company uses sponsorship to promote health technology offerings in the wake of corporate restructuring

Consumer Electronics

Harman Turns Up The Volume With The NBA

Harman Turns Up The Volume With The NBA

Audio company supports league sponsorship with team deals and player endorsements, with additional deals to follow

Sponsor Profile

Emirates Expands Sponsorship Portfolio With Music And Culture

Emirates Expands Sponsorship Portfolio With Music And Culture

Airline extends portfolio beyond large sporting events with Redfest DXB, ChoirFest Middle East and other music and cultural events

Sponsor Profile

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

No Sweat: Inside Degree’s Evolving Sponsorship Portfolio

Deodorant brand doubles down on basketball, football and soccer to promote products equipped with Motionsense technology

Strategy

Straight Up: Inside Smirnoff’s Sponsorship Strategy

Straight Up: Inside Smirnoff’s Sponsorship Strategy

Vodka giant enters Formula 1 and doubles down on music, with digital content playing a starring role

Displaying results 51-60 (of 120)
 <  2 3 4 5 6 7 8 9 10 11  >