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Emerging Category

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

Personalized health company partners with the San Francisco 49ers and other properties to crowdsource blood and promote genetic testing

Sponsor Profile

Spam Extends Shelf Life Of Spamerican! Tour

Spam Extends Shelf Life Of Spamerican! Tour

Hormel rolls sampling tour into year two with new markets and cause tie

Beverages

Sweet Sassafras! Hard Root Beer Taps New Sponsorships

Sweet Sassafras! Hard Root Beer Taps New Sponsorships

Coney Island Brewing, Anheuser-Busch and others double down on sponsorship to promote hard soda offerings

Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Companies find success driving consideration, preference and social engagement

Seeking Deals

Sponsor Prospecting: Ten Categories To Consider

Sponsor Prospecting: Ten Categories To Consider

Ten categories that share one common trait: new sponsorship spending

In Depth

The Rise Of Proximity Marketing

The Rise Of Proximity Marketing

Rightsholders invest in location-based technology to enhance the consumer experience and bring sponsors closer to fans

Telecommunications

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Sponsorship spending and the biggest deals on behalf of the four major players in the wireless services category

Category Update

Smartphone Apps Grow Appetite For Sponsorship

Smartphone Apps Grow Appetite For Sponsorship

Mobile apps increase use of sponsorship to promote their offerings, reach new audiences and personalize their brands

Best Practice

Essence Shares The Love At Sponsor Awards

Essence Shares The Love At Sponsor Awards

Essence Festival uses sponsor awards to reward activation, strengthen relationships and showcase new programming

Sponsor Profile

Inside Hyundai’s Evolving Sponsorship Strategy  

Inside Hyundai’s Evolving Sponsorship Strategy  

South Korean import places focus on national properties that provide grassroots reach

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