Stories Tagged Music Tours

One-on-One

Kia Adds Family-targeted Entertainment Tie To National Portfolio

Kia Adds Family-targeted Entertainment Tie To National Portfolio

Interview with national manager of sponsorships and promotions Kathryn Cina

Category Update

Xbox Sponsors To “Kinect” With Broader Gaming Audience

Xbox Sponsors To “Kinect” With Broader Gaming Audience

New motion-control system widens target audience for video game consoles, just as Wii did

Consumer Electronics

Sony Electronics Adds To Burgeoning Portfolio

Sony Electronics Adds To Burgeoning Portfolio

Signs multiple product-specific deals to promote new headphones, docking stations, pocket camcorders and other devices

One-on-One

Why Bacardi Has Mixed Up A Batch Of New Sponsorships

Why Bacardi Has Mixed Up A Batch Of New Sponsorships

Interview with brand director of Bacardi Rums regarding new national and local deals

Category Update

Clothing Brands Continue To Try On Sponsorships

Clothing Brands Continue To Try On Sponsorships

Apparel manufacturers and retail brands step up activity

Sponsor Profile

Properties Win As Kraft Spends More At Corporate And Brand Levels

Properties Win As Kraft Spends More At Corporate And Brand Levels

Minor League Baseball and music ties join NCAA and NASCAR deals in packaged goods giant’s portfolio

Seeking Deals

You’ve Got Sponsorship: AOL Looks For Wide Variety Of Property Types

You’ve Got Sponsorship: AOL Looks For Wide Variety Of Property Types

Newly independent Internet giant launches sponsorship campaign

Sponsor Profile

Flashy Trash: Waste Management Raises Sponsorship Profile

Flashy Trash: Waste Management Raises Sponsorship Profile

New PGA Tour title sponsorship adds to strategic portfolio of national entertainment and local property deals

Sponsor Profile

Southwest Spreads Sponsorship Wings To Include Music Properties

Southwest Airlines diversifies sponsorship portfolio to include more music property deals

CATEGORY UPDATE

Smoking Prevention Programs Shrink, But Sponsorship Funds Still Available

Smoking prevention programs suffer budget cuts, but remain active sponsors

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