Stories Tagged Music Tours

Strategy

Sony Turns Up The Volume On One-For-All Sponsorship Strategy

Sony Turns Up The Volume On One-For-All Sponsorship Strategy

Consumer electronics giant uses Lollapalooza music fest to promote new Music Unlimited service; the deal helps support Sony United marketing strategy

Category Update

A Good Bet: More Sponsorships On Behalf Of State Lotteries

A Good Bet: More Sponsorships On Behalf Of State Lotteries

Lotteries ink new deals with pro sports teams and community festivals as a platform to create instant-win tickets

Category Update

Gilt City Goes For Gold With AEG Multi-property Deal

Gilt City Goes For Gold With AEG Multi-property Deal

Online discount provider looks to offer premium experiences to members

Sponsor Profile

Phillips-Van Heusen Buttons Up More Sponsorships

Phillips-Van Heusen Buttons Up More Sponsorships

Apparel giant views sponsorship as more impactful alternative to traditional advertising

Who Does What

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Trends, contacts, strategies and current deals outlined for four major card brands

Sponsor Profile

VTech’s Sports, Music Ties Help Keep Cordless Phones Relevant

VTech’s Sports, Music Ties Help Keep Cordless Phones Relevant

Manufacturer taps LPGA and non-mainstream music properties to support positioning as lifestyle product focused on communications

Category Update

Tequila Brands Take Shots At Sports And Event Sponsorships

Tequila Brands Take Shots At Sports And Event Sponsorships

Spirits category sees increased activity as more brands enter market and spur competitive spending

Strategy

Don’t Call Them Sponsorships: The Strategy Behind Sprint Prepaid’s “Brand Pillars”

Don’t Call Them Sponsorships: The Strategy Behind Sprint Prepaid’s “Brand Pillars”

Interview with Virgin Mobile and Boost Mobile vice president of marketing Bob Stohrer

Category Update

Ticket Resellers Take Sponsorships Back To School

Ticket Resellers Take Sponsorships Back To School

College athletic programs are the hot sponsorship property among secondary ticket sellers

Strategy

Mazda Turns To Music To Reach New Car Buyers

Mazda Turns To Music To Reach New Car Buyers

Sponsorship of Mayer Hawthorne tour promotes just-launched Mazda2 subcompact

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