Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018
A-B InBev and MillerCoors move away from exclusive deals, creating an activation arms race in the beer category
Telco explores sponsorship opportunities in new and existing markets
Dessert craze creates new opportunities for music festivals, sports venues and other properties
Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance
Sponsorship sales vets from the Des Moines Arts Festival, Louisville Zoo and other properties share how they add sponsor value
Hawaiian-themed footwear brand partners with endurance sports events, golf tournaments and music festivals, with additional deals in store
Portfolio overviews, major deals and sponsorship spending at the four major players in the U.S. wireless service category
I.V. therapy providers take their services to music festivals, marathons and other events where attendees may need hydration
Following slower than expected growth in 2017, ESP’s forecast sees brighter picture this year