Communications companies use technology to enhance the fan experience and improve athlete performance
Hotels double down on sponsorship to gain a point of differentiation as occupancy rates return to pre-recession levels
Spending exceeds the projected 4.3 percent increase in overall sponsorship spending but lags the 4.9 percent increase in sports spending
Spending exceeds the 4.9 percent projected increase in the sports category and 4.3 percent increase in the overall sponsorship industry
MillerCoors leads the herd as most active sponsor while banks are the most active category
Dannon and Chobani use the NFL and college athletics to drive consumption beyond breakfast
While sports represent the largest sector as measured by number of deals, banks are active sponsors across nearly every other type of property
Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray
Office Depot has the lead over Staples in terms of number of deals with sports and causes the sectors of choice
Nike is the most active sponsor in the sports apparel category with 20 percent of properties reporting a partnership with the company