Companies increase spend around the ICC Cricket World Cup, with PepsiCo and Toyota the most active sponsors at the global level
Spending on awards shows is expected to grow 4.1 percent in 2015, with personal care brands leading the charge
General Motors is the most active sponsor of motorsports while Chevrolet is the most active brand
IEG SR’s annual review and forecast projects North American sponsorship spending to grow four percent in 2015
Music properties generate $1.34 billion in revenue in 2014, outpacing every other property segment in terms of total sponsorship earnings
Gatorade replaces PowerBar as the most active sponsor of endurance sports in terms of number of deals
Spending climbs 3.1 percent as sluggish economies in Europe and Asia weigh on growth
Automakers join insurance as the most active categories sponsoring the four major U.S. pro sports leagues
Fueled by new deals with Target and Church & Dwight, league and team spending grows 4.8 percent over the 2013 season
Spending on festivals, fairs and annual events remains sluggish as marketers opt for pro sports and other high-profile properties