Non-alcoholic beverages replace beer as the most active category, while Anheuser-Busch replaces Coke as the most active sponsor
Apart from apparel deals, insurance is the most active category, while AT&T is the most active brand
Sponsorship spending, deals and other activity in the B2B technology category
Sponsorship spending, biggest deals and portfolio activity of the four major U.S. wireless service providers
Year-over-year spending grows 11 percent, more than double the projected 4.8 increase in overall sponsorship spending in Central and South America
IEG’s annual ranking of sponsorship’s biggest spenders
Supermarkets increase use of sponsorship to offset competition from dollar stores and other national retailers
New partnerships with Constellation, DraftKings, GoPro and other companies helps lift spending to new heights
E. & J. Gallo, Jamieson Ranch and others sign new deals to build their brands, promote new products and engage millennials
Spending on the NFL and its 32 teams rises 7.8 percent, nearly double the 4.2 percent increase in the overall sponsorship industry