Year-over-year increase exceeds the 4.5 percent increase in overall sports spending and 4.1 percent increase in overall sponsorship spending
IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.7 percent in 2016
Anheuser-Busch InBev is the most active sponsor of fairs and festivals, while wine and spirits is the most active category
Sponsorship spending and the biggest deals on behalf of the four major players in the wireless services category
Lowe’s, Bass Pro Shops and other retailers increase use of sponsorship to drive store traffic and engage employees
Major League Baseball posts the largest increase in year-over-year spending among the four major U.S. pro sports leagues
Spending grows 12 percent, outpacing year-over-year increases at the NFL, NBA and NHL
Bank of America, Coca-Cola and Johnson & Johnson lead the pack as the most active sponsors of causes
Automakers are the most active category sponsoring golf, with BMW the most active sponsor
Anheuser-Busch is the most active sponsor of the NBA, while insurance is the most active category