State Farm overtakes Anheuser-Busch to become the most active sponsor of the NBA
Anheuser-Busch overtakes Enterprise as most active non-endemic, while quick-service restaurants maintain status as most active category
Coca-Cola is the most active sponsor of European soccer, while beer is the most active non-endemic category
With Sherwin-Williams/Valspar mega-merger looming, paint companies expand portfolios to engage business and consumer audiences
Pressured by declining interest in F1, global spending is expected to grow just 2.8 percent in 2016
Spending on Major League Soccer, U.S. Soccer and other properties is expected to total $333 million in 2016
Health insurers increase sponsorship in the wake of the Affordable Care Act, but industry consolidation may jeopardize future spending
League and team sponsorship revenue totals $1.2 billion in 2015-2016 season, with the insurance category leading the charge
Casinos double down on sponsorship to entertain VIPs and reach new customers, with tribal casinos leading the charge
Companies double down on sponsorship to satisfy consumers’ growing thirst for content