Anheuser-Busch extends status as the most active sponsor of music, while Uber replaces PepsiCo in the number two slot
Sponsorship spending and key deals in the beer category
Bank of America maintains status as the most active sponsor of the arts
Hampered by sluggish TV ratings, spending rises just 4.3 percent in the 2016-2017 season
Pressured by political and economic headwinds, sponsorship spending is expected to grow just 3.1 percent in 2017
IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.5 percent in 2017
NBA leads the pack with an 8.8 percent increase in revenue
L’Oréal replaces Procter & Gamble as the most active sponsor of televised awards shows
IEG’s annual ranking of sponsorship’s biggest spenders
Spending to rise 4.9 percent, exceeding the projected 4.5 percent increase in overall sponsorship spending