New postseason inventory helps drive a nearly eight percent increase in sponsorship revenue
Spending growth is expected to slow following the 2016 Copa America Centenario, but corporate interest remains healthy
Scotiabank Arena naming rights deal, new Vegas franchise and a potential new deal with Molson Coors portends increased spending ahead
Sponsorship spending will skyrocket in the upcoming year due to Nike partnership and jersey deals
Sponsorship spending, major deals and portfolio overviews at the five biggest spenders
Car share services, autonomous vehicles and electric cars drive new sponsorship objectives in the auto category
ESP’s annual ranking of sponsorship’s biggest spenders
Spending is expected to rise just 3 percent in 2017, trailing every property segment except for associations and membership organizations
Portfolio overviews, major deals and sponsorship spending at the seven biggest spenders in the insurance category
Insurance companies place new premium on sponsorship to reach new audiences and adapt to changing consumer preferences