IEG’s annual ranking of sponsorship’s biggest spenders
Spending on the NHL and its 30 member clubs climbs 4.8 percent, down slightly from the 5 percent increase from 2012 to 2013
IEG Research reveals the biggest spenders across sports, arts, causes, festivals and entertainment
Overview of sponsorship activity, spending and strategies by the ten most active sponsors in the auto category
Spending is expected to rise just 1.4 percent, down from the 2.6 percent increase from 2012 to 2013
Year-over-year spending climbs 4.4 percent; The Coca-Cola Co. tops the list of the most active sponsors
Overview of strategies, spending and major deals for the most active companies in the B2B technology category
Technology companies use data analytics to help rightsholders improve business operations, help athletes on the field of play and give fans new ways to experience the sports they love
Sponsorship spending rises 5.7 percent, easily outpacing the 4.5 percent increase in the overall sponsorship industry
Radio stations place more focus on event ownership to lock out competitors and boost non-spot revenue