Jersey patch inventory helps drive 31 percent increase in sponsorship revenue
Credit union partners with MLS team to build mindshare, acquire new members and demonstrate community roots
Insurance is the most active category sponsoring college athletics, while State Farm is the most active sponsor
Spending on performing arts organizations, symphony orchestras and other arts organizations to exceed $1 billion for the first time
Portfolio overviews, major deals and sponsorship spending at the four major players in the U.S. wireless service category
Sponsorship spending on the NFL and its 32 teams grows 5.9 percent
Following slower than expected growth in 2017, ESP’s forecast sees brighter picture this year
Major League Baseball leads the pack in year-over-year revenue growth and number of new sponsors
Accounting firm signs multiyear partnerships with PGA Tour, The Players Championship and Rickie Fowler
Sponsorship spending, trends and hot buttons in the tire category