Stories Tagged apparel

Activation

What’s New At The 2018 Governors Ball

What’s New At The 2018 Governors Ball

Sponsors prep a mix of branded experiences, exclusive merchandise and other activations for eighth annual music fest

Activation

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives

Emerging Category

Mid-Year Update: Six Categories To Consider In 2018

Mid-Year Update: Six Categories To Consider In 2018

Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018

Activation

How Sponsors Plan To Activate The 2018 NBA All-Star Game

How Sponsors Plan To Activate The 2018 NBA All-Star Game

Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration

Digital/New Media

Need To Know: How To Monetize Content On Facebook

Need To Know: How To Monetize Content On Facebook

Rightsholders can use branded content, ad breaks and audience clusters to drive business outcomes

Pro Sports

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

New postseason inventory helps drive a nearly eight percent increase in sponsorship revenue

Activation

How Sponsors Plan To Activate The 2017-2018 NBA Season

How Sponsors Plan To Activate The 2017-2018 NBA Season

Themed products, new licensing categories and other activations around the upcoming NBA season