Stories Tagged automotive

Strategy

Pennzoil Launches Integrated Partnership With Tim McGraw

Pennzoil Launches Integrated Partnership With Tim McGraw

Motor oil brand uses music marketing to gain a point of differentiation in competitive, crowded category

Category Update

Hertz Partners With Live Nation To Support New Music Initiative

Hertz Partners With Live Nation To Support New Music Initiative

Rental car company partners with music powerhouse to support Movin’ with Music marketing campaign; Avis Budget Group, Enterprise Holdings and others also place more focus on sponsorship

In Depth

IEG Property Survey Reveals Deepening Sponsor Pool

IEG Property Survey Reveals Deepening Sponsor Pool

Rightsholders report more sponsorship from non-traditional companies and categories

Seeking Deals

The Parking Spot Makes Room For More Sponsorships

The Parking Spot Makes Room For More Sponsorships

Near-airport parking provider inks new deals with Colorado State University, NHL New Jersey Devils and the University of Colorado; plans additional ties to build visibility across growing footprint

In Depth

Best Practices: Helping Sponsors Measure

Best Practices: Helping Sponsors Measure

Sponsorship decision-makers share tips and tactics on how properties can help measure success.

Selling

Colorado Rapids Post 75 Percent Increase In Sponsorship Revenue

Colorado Rapids Post 75 Percent Increase In Sponsorship Revenue

MLS championship opens doors, but cross-selling with sibling properties and consultative sales approach account for success

In Depth

Why Exclusivity Isn’t What It Used To Be

Why Exclusivity Isn’t What It Used To Be

Refusal to pay premium prices and focus on differentiation rather than exclusive rights reduce the importance of the longtime standard benefit

Arts

Successful Arts Properties Share Sales Best Practices

Successful Arts Properties Share Sales Best Practices

Segment bounces back from recession doldrums, but securing deals still takes creative strategies and tactics

Adding Value

What Would Sponsors Like To Find Under Their Tree?

What Would Sponsors Like To Find Under Their Tree?

Sponsorship pros from American Airlines, State Farm and VW share what they would most like to see properties deliver in 2011

One-on-One

Marketing Partnership Insights From OK Go Lead Singer Damian Kulash

Marketing Partnership Insights From OK Go Lead Singer Damian Kulash

Internet sensation and Grammy winner offers perspective on the mutual benefits of linking corporations and artists

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