Stories Tagged automotive

In Depth

Best Practices: Selling New Events

Best Practices: Selling New Events

Sellers share tips, tactics and strategies on how inaugural events can capture the attention of prospects and close new deals

Results

Continental Tire Scores With Soccer

Continental Tire Scores With Soccer

Tire manufacturer builds awareness and preference as a result of Major League Soccer sponsorship, prompting new tie with U.S. Soccer

Category Update

Sponsors Shop For More Mall Partnerships

Sponsors Shop For More Mall Partnerships

Mall developers place more focus on sponsorship to enhance the shopping experience and offset competition from online retailers

Selling

Best Practice: Leveraging Media Partners To Secure New Sponsors

Best Practice: Leveraging Media Partners To Secure New Sponsors

Marine Corps Marathon leverages radio station partnership to secure Scion as a sponsor of the MCM Event Series

Adding Value

Value Creation: Five Ways To Add Value To Sponsorship Offers

Value Creation: Five Ways To Add Value To Sponsorship Offers

Sports teams, music festivals and other properties discuss how they are taking sponsorship to the next level

The Arts

Best Practices: Selling Arts Sponsorship

Best Practices: Selling Arts Sponsorship

Tips, tactics and strategies on selling sponsorship to performing arts venues and other arts organizations

Selling

The Buyer’s Perspective: What Properties Need To Know  

The Buyer’s Perspective: What Properties Need To Know  

Mercedes-Benz, Wells Fargo and others share feedback on the traits of desirable properties

Adding Value

How An Upstart Culinary Festival Cooked Up New Sponsors

How An Upstart Culinary Festival Cooked Up New Sponsors

Great GoogaMooga whets sponsor appetites by offering packages that enhance the attendee experience

Selling

Room For Improvement: What Properties Need To Do Differently

Room For Improvement: What Properties Need To Do Differently

Decision-makers from AT&T, Chrysler Group and other companies share pet peeves when working with properties

One-on-one

Touching Base With Major League Baseball’s Lou Koskovolis

Touching Base With Major League Baseball’s Lou Koskovolis

Pro sports league doubles down on three open categories; secures new Fan Cave partners for the 2012 season

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