Stories Tagged automotive

Research

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

MillerCoors leads the herd as most active sponsor while banks are the most active category

Emerging Category

Esports Expand Into The Mainstream, And Sponsorship Dollars Follow

Esports Expand Into The Mainstream, And Sponsorship Dollars Follow

American Express, The Coca-Cola Co. and Nissan stake their claim to the nascent world of competitive gaming

Digital Content

Playing To Win: The Keys To Creating Breakthrough Branded Content In Video Games

Playing To Win: The Keys To Creating Breakthrough Branded Content In Video Games

Tom Edwards, The Marketing Arm’s vice president of digital strategy and innovation, shares five examples of breakthrough brand integration

One-on-One

Bridgestone Retreads Sponsorship Strategy

Bridgestone Retreads Sponsorship Strategy

Tire manufacturer places more focus on year-round platforms that drive consideration during key sales periods

One-on-one

How Zipcar Uses Sponsorship To Fuel Brand Growth And Brand Love

How Zipcar Uses Sponsorship To Fuel Brand Growth And Brand Love

Brian Harrington, Zipcar executive vice president and CMO, discusses how the car share service uses sponsorship to engage customers and prospects and enable responsible urban living

Sponsor Profile

Car2go Ramps Up Sponsorship To Support North American Expansion

Car2go Ramps Up Sponsorship To Support North American Expansion

Daimler AG unit partners with festivals, endurance sports events and other properties to promote on-demand transportation solution

Strategy

Enterprise Shares College Sports Assets To Promote Car Share Service

Enterprise Shares College Sports Assets To Promote Car Share Service

Car rental giant leverages new and existing sponsorships to promote Enterprise CarShare to students and others in the college milieu

Sponsor Profile

The Parking Spot Expands Sponsorship Portfolio

The Parking Spot Expands Sponsorship Portfolio

Near-airport parking company partners with MLB New York Yankees and the University of Pennsylvania, expanding its portfolio to 29 properties

Pro Sports

Tennis Sponsorship Spending To Total $708 Million In 2013

Tennis Sponsorship Spending To Total $708 Million In 2013

Global platforms, stadium upgrades and new programming help drive interest in professional and amateur tennis

Results

Pennzoil Sees Success From Tim McGraw Partnership

Pennzoil Sees Success From Tim McGraw Partnership

Motor oil brand extends partnership into year two after seeing a lift in product preference and brand affinity

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