Stories Tagged automotive

In Depth

The Declining Popularity of Category Exclusivity

The Declining Popularity of Category Exclusivity

Sponsors move away from exclusive packages in favor of marketing platforms that provide “ownable” assets

Sponsor Profile

Firestone Gains Traction At Country Music Festivals

Firestone Gains Traction At Country Music Festivals

Firestone adds Stagecoach, Kicker Country Stampede and three other fests to Destination Country music campaign

Pro Sports

No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015

No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015

Companies increase spend around the ICC Cricket World Cup, with PepsiCo and Toyota the most active sponsors at the global level

Branded Entertainment

Awards Show Sponsorship To Total $133.5 Million In 2015

Awards Show Sponsorship To Total $133.5 Million In 2015

Spending on awards shows is expected to grow 4.1 percent in 2015, with personal care brands leading the charge

Activation

How AT&T Is Celebrating Its 30th Year With The PGA Tour

How AT&T Is Celebrating Its 30th Year With The PGA Tour

Telco uses fan-created content to bring millennials closer to the game

Research

2014 Recap: Sponsorship Spending By Property Type

2014 Recap: Sponsorship Spending By Property Type

Music properties generate $1.34 billion in revenue in 2014, outpacing every other property segment in terms of total sponsorship earnings

Activation

Need To Know: Trends To Watch In 2015

Need To Know: Trends To Watch In 2015

Virtual reality, big data and premium content will take on increased importance in 2015 and beyond

Adding Value

What Sponsors Want Under The Tree

What Sponsors Want Under The Tree

Marketing execs from Bank of America, PepsiCo, Volkswagen and other companies share sponsorship wish lists

Golf

Worldwide Spending On Golf To Total $1.65 Billion In 2014

Worldwide Spending On Golf To Total $1.65 Billion In 2014

Spending climbs 3.1 percent as sluggish economies in Europe and Asia weigh on growth

Adding Value

How Little League Baseball Attracts Sponsors And Retains Long-term Partners

How Little League Baseball Attracts Sponsors And Retains Long-term Partners

Youth sports organization finds long-term success by supporting sponsors’ evolving business objectives

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