Stories Tagged automotive

Research

The Most Active Companies And Categories Sponsoring European Soccer

The Most Active Companies And Categories Sponsoring European Soccer

Coca-Cola is the most active sponsor of European soccer, while beer is the most active non-endemic category

Motorsports

Global Motorsports Spending To Total $5.58 Billion In 2016

Global Motorsports Spending To Total $5.58 Billion In 2016

Pressured by declining interest in F1, global spending is expected to grow just 2.8 percent in 2016

Pro Sports

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

League and team sponsorship revenue totals $1.2 billion in 2015-2016 season, with the insurance category leading the charge

Golf

Worldwide Spending On Golf To Total $1.73 Billion In 2015

Worldwide Spending On Golf To Total $1.73 Billion In 2015

Automakers are the most active category sponsoring golf, with BMW the most active sponsor

Pro Sports

The Most Active Companies And Categories Sponsoring European Soccer

The Most Active Companies And Categories Sponsoring European Soccer

The Coca-Cola Co. is by far the most active sponsor of European soccer, with media and publishing the most active non-endemic category

Pro Sports

Sponsorship Spending On The NBA Totals $739 Million In 2014-2015 Season

Sponsorship Spending On The NBA Totals $739 Million In 2014-2015 Season

Anheuser-Busch is the most active sponsor of the NBA, while insurance is the most active category

Pro Sports

The Most Active Companies And Categories Sponsoring Rugby

The Most Active Companies And Categories Sponsoring Rugby

Retail is the most active non-endemic category sponsoring rugby, while Coke is the most active non-endemic sponsor

Music Tours

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Non-alcoholic beverages replace beer as the most active category, while Anheuser-Busch replaces Coke as the most active sponsor

Research

The Most Likely Categories To Purchase Exclusivity

The Most Likely Categories To Purchase Exclusivity

Non-alcoholic beverages are the most likely products to purchase exclusivity, while restaurants are the least likely

Research

The Top Five Sponsor Categories By Property Type

The Top Five Sponsor Categories By Property Type

The bank and auto categories top the list of most active sponsors, with media and beverages in a close second

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